Japan

ExchangeWire Confirms Content Partnership with Dentsu’s CCI in Japan

ExchangeWire is delighted to announce a content partnership with CCI, one of the largest digital marketing companies in Japan.

The partnership will see exclusive international content from ExchangeWire.com translated into local language, and readers will be able to access the translated content on ExchangeWire.jp. Topics covered in this content will include industry issues and challenges, as well as growing areas of innovation within digital marketing and advertising. 

Ciaran O’Kane, ExchangeWire’s CEO, had this to say about the partnership: ‘ExchangeWire has a strong global audience, so being able to bring this international content to Japanese readers is an exciting new development. Our local language site - Exchangewire.jp - already has a loyal Japanese following, and this partnership with CCI will allow us to bring even more content to that audience whilst delivering to CCI’s customers and clients. We’re looking forward to building a prosperous relationship with our colleagues at CCI.’

CCI was established in 1996, the year digital advertising first started in Japan. Since then, as Dentsu Group’s digital marketing company, CCI has been a pioneer of the Japanese digital market, offering a wide range of digital marketing services for publishers and agencies. Today, CCI has business with over 500 leading ad agencies and over 1500 websites, which is the largest scale for the market.

Lindsay Rowntree

Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

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