OnAudience.com has introduced Mobile App Data Stream: it delivers detailed and high-quality information about mobile users in order to reach them with tailored programmatic campaigns.
90% of consumer's mobile time is spent using applications, according to Smart Insights report. OnAudience.com Data Stream is based on users’ interaction with apps. It includes raw mobile data, such as Mobile Advertising ID, device, device’s operating system, action timestamp, chosen interface language, frequently used apps or geolocation.
The new service enables marketers to model data, create new taxonomies or find audiences who use a certain type of apps, such as sports, news or finance.
"Mobile advertising is growing quickly and not only on the US market, where almost two-thirds of programmatic spending goes to mobile, according to eMarketer. Advertisers are willing to invest in this channel mainly due to the fact that third-party cookies are blocked more and more often. Mobile data based on MAIDs (Mobile Advertising IDs) is more reliable and safer in terms of users privacy. The most important advantage of Mobile App Data Stream is access to raw data that allows marketers to model data by themselves and draw respective data conclusions", explained Maciej Sawa, chief executive officer at OnAudience.com.
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