S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

Ginna is LATAM editor for ExchangeWire, covering all industry content for ExchangeWire's Spanish site, exchangewire.lat. She brings almost 10 years of experience in the advertising field, focused in Latin America and US Hispanic markets. Throughout her career, she's held key roles in Ad Sales, Media Relations and Marketing at top media conglomerates and digital startups. Ginna has also served as board member for the American Marketing Association of South Florida and has participated in panels related to Digital Analytics and advertising. Ginna holds a BBA in Marketing and International Business from Florida International University.