LATAM News Roundup – Hispanic Heritage Foundation Selects H Code Media to Increase its Reach Among US Hispanics

H Code Media, a leader in digital advertising for the US Hispanic market, today announced it has been named by the Hispanic Heritage Foundation (HHF), a non-profit dedicated to increasing the number of Latino leaders in society as HHF’s new digital media and integrated marketing arm.

Parker Morse, CEO and founder of H Code Media stated, “We are thrilled to partner with the Hispanic Heritage Foundation, which shares with H Code Media a vision to educate and empower young Latinos. Together with HHF, we will put a spotlight on its tremendous civic efforts as well as the exciting events they are part of, which is exactly the kind of authentic and relevant content that advertisers want to leverage in order to engage with US Hispanics in a organic and meaningful way.”

José Antonio Tijerino, Hispanic Heritage Foundation’s President stated, “H Code Media bridges the gap between HHF’s mission and the 56 million Hispanics living in the US. We are excited to expand our reach among US Hispanics, as well as the positive and lasting impact our new collaboration with H Code Media will make on the Latino community.”

“Hispanic Heritage Foundation has partnered with H Code Media to better measure its impact, and to broaden its reach in a precise manner using tested, data-driven campaigns that will leverage our 300+ publisher partners and over 20 million unique monthly users,” said Tony Gonzalez, President of H Code Media. “HHF will be more effective in executing its mission in the areas of leadership, education, culture, and workforce development.”

H Code Media also plans to leverage its robust influencer network and its engaging, high-impact creative to raise awareness and drive traffic to all of HFF’s initiatives and events throughout 2018 and beyond, including Hispanic Heritage Month, the award-winning LOFT leadership and workforce development program, and the star-studded Hispanic Heritage Awards.