ATS Singapore: Driving The Data-Driven Agenda in APAC

We are now one month away from the latest instalment of the ATS series - coming to Singapore on Wednesday June 12. A very limited number of tickets remain and registration is still available here: http://atssingapore2013.eventbrite.com/.

The objective of ATS Singapore 2013 is to map out the future of data driven advertising across APAC, aiming to bring the entire region together. We will be delivering expert analysis and commentary on the current landscape in South Asia, SEA, and North Asia; identifying how all these markets are beginning to shape the future of advertising as the first theme of discussions for the day.

A large section of ATS Singapore will be focused on the notion of consumer centricity - the impact of multiple devices and screens being of particular importance to these markets where the mobile device is the default form of internet connectivity. The APAC region has been at the forefront of dealing with the challenges this part of the industry currently face and we hope to evangelise how APAC could well be driving the global blueprint for the multi consumer.

And of course, it wouldn't be an ATS event if we refrained from getting into the weeds of data and technology. The final theme of the day will feature exactly that: how data and technology is changing the role of advertising in APAC. We will be hearing from leading global ad tech companies, as well as from native APAC companies, to understand how they’re engineering platform businesses, in APAC, made for APAC.

We will also be bringing the much imitated, rarely bettered, 6ofSix - the data driven case studies feature - to APAC for the first time.

Featuring leading global companies including: Appnexus, Google, IponWeb, MediaMath, Adap.TV, SpotXchage, and TubeMogul, matched with and tempered by locally renowned leaders who have been blazing the APAC ad tech trail: Brandscreen, Statsit, Amobee, Effective Measure, Eyeota, Ipinyou, and Komli.

ATS Singapore is the opportunity to help drive and shape the APAC data driven agenda and we look forward to seeing you there in a month's time on June 12.