Brandscreen Raises $11 Million In Series B Round, As It Looks To Expand Across APAC Region

Brandscreen announced this morning that it is raising a further eleven million dollars in a new round of funding. The Series B round was led by Macquarie Capital Group Limited (“Macquarie Capital”), and was joined by new co investors including SingTel Innov8 (Singapore) and existing investor Southern Cross Venture Partners (Palo Alto and Sydney). The new funding comes amid signs that the data-driven ad market is picking up serious momentum across the APAC region. Japan, the second largest display market globally, is seeing significant growth with the three big agencies investing considerable resource into the data-driven opportunity locally. China is also undergoing a big shift there. A number of key players have set up exchanges over the past twelve months, including Alibaba who runs the Taobao exchange. Google's Adx is also heavily active in the Chinese market. While Korea and Singapore remain at an early stage of development, the signs that the market in APAC is going to move significantly in 2013 are there. Brandscreen's new fund raise will doubtless be used to expand into these growing markets, and position it as the leading DSP in the APAC region. It will be interesting to see how Brandscreen will compete with the US and domestic players operating in the multiple markets.