Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br.
Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing some huge changes in terms of ad technology adoption and the move to automated buying – with many local players either partnering with large ad tech providers or launching their own versions of buy and sell side technology solutions. ExchangeWire Brasil will be a native language site, and will deliver the best analysis and reporting on the Brazilian market.
The Brazilian market remains very localised, and reflects the global versus local disconnect that exists currently in ad technology. ExchangeWire Brasil will focus on the key companies and personalities in the market, as well as bringing an overview of global trends in a Brazilian context.
ExchangeWire is delighted to announce that Marcelo Sant'Iago is joining the team as our LATAM contributor. Marcelo is a veteran of the Brazilian digital media industry, having worked in senior positions at a number of high profile agencies and ad networks.
If you are interested in publishing stories or getting in touch regarding content on the ExchangeWire Brasil site, please do send your requests to brazil[AT]exchangewire.com.
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