New Speakers Added To ATS Stockholm Roster

We are adding a number of high profile speakers to the ATS Stockholm, which is just now two weeks away. The latest speakers include, Peter Loell, Director, Annalect, Omnicom MediaGroup, Petteri Vainikka, Founding Partner & VP Marketing, Enreach, and Otto Neubert Block, CEO, Emediate. The agenda for the first data-driven advertising conference in the Nordics is now live on the site. Tickets for ATS Stockholm can be purchased here.

Those new ATS Stockholm speaker bios in full...

Petteri Vainikka, Founding Partner & VP Marketing, Enreach

Petteri Vainikka is responsible for strategic marketing and leading Enreach's mission to help premium publishers de-commoditize their display advertising value proposition. Prior to Enreach, Petteri has held sales & marketing, global business development, and management team positions at Sumea, Digital Chocolate, Leiki, and Rovio (best known for the hit title Angry Birds); which he also co-founded as Head of Sales & Marketing.

Petteri holds a MSc degree in Telecommunications Management from Helsinki University of Technology, where he has also been an awarded post-graduate course teacher for three years.

Otto Neubert Block, CEO, Emediate

Otto Neubert Block is the CEO of the ad serving company Emediate, joining the company in 2008. Otto is an internet pioneer with 15 years of experience from online sales and marketing, as well as a background as Sales Director at some of the largest online sales networks in Denmark. Otto and his team have made Emediate the dominant ad server in the Nordic market and have introduced different solutions for their publishers to engage with RTB and deliver supply to the ever growing automated trading services online.

Peter Loell, Director, Annalect, Omnicom MediaGroup

Peter is Director of Annalect, the digital data and analytics arm of the Omnicom MediaGroup. Annalect works with media agencies OMD and PHD to combine data, analytics, planning and buying to help clients face the challenges of the real-time advertising world, which is populated by vast amounts of data. Peter is currently working on how to make the transition from media buying to audience buying. On joining Annalect, Peter made the move from ‘Mad Men’ to ‘Math Men’ following previous roles in broadcast & advertising,