Mr. Yi Shi who is both CEO & Founder of Avazu Inc on Avazu’s offering as a display advertising company, with a private exchange business and a priority DSP - and why they have chosen to move into China. He discusses the challenges within the Chinese marketplace, how Chinese publishers are accustomed to selling their inventory and ad placements for a fixed price per month or per year. Shi points to localisation as the key reason why western companies typically fail in China. He also describes how the DSP is attracting more and more attention from the Chinese VC and PE industries - and how Avazu hopes to increase their RTB inventory fivefold next year in China.

Can you give a little background to Avazu and its offering?

Sure, Avazu is a 2 years old display advertising company with its own private exchange business and a proprietary developed demand side platform. We started at the end of 2009 with a direct-response business model, offering performance oriented advertisers, especially from the Western European markets, one stop media buying solutions across the largest ad exchange platforms and yield optimizers (the word SSP came last year I think) worldwide. Our private exchange part is called Avazu Network.

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