Keiichi Tezuka, President & CEO of IponWeb Japan & Derek O’Neil, Chief Business Development Officer, IponWeb, Discuss IponWeb Japan’s Success, Rapid Adoption of RTB & Trends In The Japanese Ad Exchange Marketplace

Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan - the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk about the uniqueness of the Japanese market, the ‘astonishingly fast’ adoption of RTB and the dynamics and challenges of the Japanese market. They also highlight a move into the Chinese market is part of IponWeb Japan’s plan.

Can you give an overview of IponWeb Japan its offering in Japan and the wider APAC region?

IponWeb Japan is a joint venture between DAC’s consolidated subsidiary, Platform One and IponWeb Holdings.

The primary focus for IponWeb Japan is to be the in-market client facing organization for IponWeb, initially focused on Japan, and later China.

IponWeb itself is a technology vendor, offering solutions engineering primarily for display media trading systems, both for selling media businesses and for media buying businesses.

Read This Article In Full On ExchangeWire APAC...

Ciaran O'Kane

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Recent Posts

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today…

4 days ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…

4 days ago

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…

5 days ago

2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So

We look at some of the key findings from this year’s All In Census (created…

1 week ago

The Stack: A Big Week for Google

This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers…

1 week ago

Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025)…

1 week ago