Categories: Display

Big ExchangeWire Thanks To ATS London Sponsors, Speakers And Attendees

What can you say about this year's ATS London? What can you say? I think only one word can sum up yesterday: EPIC. First ExchangeWire would like thank all the gold and silver sponsors for supporting ATS London. Secondly, I really appreciate the time and effort put in by all the speakers. There was some top class content and analysis on show yesterday. Video and audio will be published on the site in the coming weeks. And last, but certainly not least, the attendees. I believe you guys help make these events amazing and engaging. There are so many smart people in this industry, and I am delighted the global ATS series is attracting the best from the buy side and the sell side. We had an excellent spread of attendees this year - from marketers to publishers. I particularly liked the insight provided by Richard Dance, DIrector of Digital Innovation at Blue Hive. It's always refreshing to get an outsider view on the types of things we, as an industry, should be doing better - especially for marketers. I genuinely believe that ad trading will change the way media is bought and sold across all channels over the coming years, and ExchangeWire is proud to be providing the forum for discussion and debate. I am looking forward to next year already. If you are looking more data-driven display debate, then you should head down to MathMen at the Hospital club in London. There is still time to register on the MathMen site. dmexco is now in full swing, and I'm moderating a RTB panel tomorrow. It will be an interesting. Germans and RTB? Liking the sound of that already.

Ciaran O'Kane

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

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