Whither The Media Plan: Marco Bertozzi Discusses How Media Spend Will Be Allocated In The Coming Years

The media plan remains the focal point for our industry. Everyone with inventory to hawk, and looking to secure media spend, has to get on an agency media plan. But there have been big changes over the past twelve months. Agencies are building trading desks and internal ad networks with the view of centralising the media buying process. The traditional demarcation between agencies, ad networks and publishers is being radically changed. A hand-picked group of senior industry figures, including Marco Bertozzi, Managing Director EMEA, Vivaki Nerve Center, will discuss how the media plan is likely to evolve over the coming years. Here Bertozzi gives a snapshot of his thinking on the matter, and what we can expect form this panel on September 20.