James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of negotiation to a more scientific approach, we must not forget the art of advertising.
Simmons goes on to provide an insightful overview on how the ecosystem evolution will impact agencies and ad networks while highlighting the many opportunities for publishers in the shake up.
Can you give some overview on MATCH Media's core competencies and offering in the Australian and APAC markets?
MATCH Media, founded in 2003, is the largest privately owned media agency in Australia with billings under management in excess of $130,000,000, with a mix of both global and local clients.
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…
In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…
A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…