Kevin Huang, CEO Pixel Group, Discusses Brand Advertisers, Branded Entertainment And Mobile & Video As Key Growth Areas In APAC

Kevin Huang is CEO of Pixel Group. Here Huang gives some insight into Pixel Group's premium website rep business and how it is providing brand advertisers with premium solutions.

He also discusses how monetization strategies differs across the Greater Chinese and South East Asian markets, as well as giving some overview on the triple digit growth of Pixel Group's in–app mobile ad network.

Can you give an overview of the Pixel Group and its offering across the APAC region? What markets are a priority for you?

Pixel is in the business of . Since our founding in 2002, we have established presence in Greater China and South East Asia with offices in Shanghai, Hong Kong, Singapore and Malaysia. Our businesses include:

Pixel Media – the leading online ad sales house representing premium websites and publishers on an exclusive basis with a focus on premium solutions to advertisers including Rich Media, Sponsorships, Branded Entertainment and more.
 

Read This Interview In Full On ExchangeWire APAC...

Ciaran O'Kane

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

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