Full Agenda And List Of Speakers Announced For The Ad Trader Conference In Hamburg

It's just under a week to go to the first dedicated conference on data-driven display for the German market. The Ad Trader Conference, hosted by Adzine and ExchangeWire, is bringing together some of the most senior ad execs in German display to discuss and analyse the evolution of the market there. The full agenda for the full-day event is available on the site. Some of the speakers for the day include: Sacha Berlik, CEO, Mexad; Christoph Schäfer, Performance Media; Dr. Robert Mayer-Uellner, GroupM; Jens Jokschat, pilot 1/0; Tom Jenen, Admeld; Martin Lütgenau, Tomorrow Focus Media; Matthias Pantke, Adscale; Joëlle Frijters, Improve Digital; Thomas Hinrichs, Google AdX. ExchangeWire's Ciaran O'Kane will be hosting a panel in English on the emergence of automated ad trading and its effect on the European display market. That panel will include: Erich Wasserman, MediaMath; Mendel Senf, YD; Thomas Brandhoff, Sociomantic; Alain Sanjaume, eXelate; Kay Schneider, Revenuemax. Tickets for the Ad Trader Conference are still available. Please note that much of the event will be done through German - with the exception of a number of presentations and of course panels chaired by Irish ad tech analysts.

Ciaran O'Kane

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Recent Posts

LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube

LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…

7 months ago

Digest: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Reform

In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…

7 months ago

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…

7 months ago

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today…

7 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…

7 months ago

Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…

7 months ago