VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's exchange strategy in the Australian market and how automated buying is getting traction in online display there.
In terms of the automated buying how far is the Australian market behind Europe and the US? Can you give some overview on the local market?
Technology has moved quickly, we’re only months behind the US in some areas, with competition and diversified offerings certainly still to come. Data and market liquidity are still developing, as you’d expect in a smaller more concentrated market. The development curve has been steep, and we’ve certainly benefitted from the experience of VivaKi’s Audience on Demand desks in the US & UK, with established world’s best practice, tested technology and data infrastructure, and the advantage of global partnerships.
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music…
In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK…
A new study conducted by Picnic in partnership with media agency the7Stars has revealed that…
Adform, the most powerful and safe media buying platform built for game changers, celebrates today…
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its…
In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery…