Insight On How The European Data Economy Is Impacting The Display Market

There is a massive debate going on in the European display space at the minute around data. Data is indeed the new black. But it's a very complex and confusing area. Publishers are agonising about how to sell data - and, in the absence of any industry benchmarks, what price to sell at. Media buyers are trying to figure out how to manage and leverage third party data in their display buys. And all of this is being complicated by the possibility of restrictive EU legislation on online privacy. Is the cookie in European display about to be shackled by over-reaching legislation? Is semantic the way to go? These are questions that are going to impact our industry in a big way as the automated space grows. ExchangeWire is looking to bring the top minds together to discuss these areas in depth, and shed light on the use of data in the European display market. The event already has speakers confirmed from AudienceScience, Infectious Media, Guardian Media Group and Quantcast. Tickets for the Data Economy event on Mar 03 are on sale now. Speaker details and agenda will be released in the coming weeks.

So who should be attending? Any company working in display where data plays a huge part of the buying or selling process. In other words, everyone. Attendees will come from agencies, advertisers, ad traders, ad networks, ad exchanges, ad-tech vendors and publishers. What subjects are likely to be discussed? Here are some of the high-level areas that will dominate the day:

The demand-side

- Using data to improve campaign performance
- The key players in the European data space
- Managing data, and the infrastructure necessary for use in automated display buys
- Developing data relationships
- How to value data
- Enabling technology and data trading strategies
- Privacy issues

The supply-side

- Unlocking the value of audience data
- Monetisation strategies
- The infrastructure required to build a profitable data revenue stream
- Bringing data to market and valuing a site user
- Managing and controlling use of proprietary data
- Data contracts, and data ownership
- Data privacy issues