Categories: DisplayTrading

Matiro Bringing The Nascent French Exchange Eco-System Together

Matiro is the first pure play exchange trading agency in France. To support the nascent exchange eco-system in France, they are putting on an event to cover issues affecting the growing space in the French market. The Forum du Trading Média event, which is supported by The Rubicon Project, will take place in central Paris on Thursday morning, October 28. Matriro is looking to bring together the two key stakeholders in the process, namely advertisers and publishers, to discuss the opportunities of data-driven display and automated ad trading. Other key players such as aggregator platforms, industry bodies and agencies will also be attendance. The agenda will include a French market overview from Matiro, a trend and analysis report presented by Rubicon, as well as advertiser and publisher panels packed with French digital luminaries. ExchnageWire will not be in attendance due to commitments elsewhere - but a report on the day will follow after the event. If you are looking to get access to the Matiro event, you will need to send details to the following address, contact@matiro.com.

Ciaran O'Kane

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

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