MathClarity Providing Better Data Insight; Bertozzi New MD Of Vivaki Nerve Center For EMEA; Omniture Release Display Solutions

» MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper insights into audience-specific performance. MediaClarity is an analytics and data visualization solution, and is integrated into the existing TerminalOne dashboard. MediaMath claim that this insight can be made actionable by linking it to actual media data, and can help users identify potential upside and improve campaign performance. (MediaMath)

» Adobe-owned Omniture announced today it was releasing new audience profiling and targeting tools for existing advertisers and publishers. They’ve announced a bunch of new features, including a partnership with some of the leading ad networks that will help customers easily find and remarket to past visitors. (MarketWatch)

» I’m not sure what Vivaki does exactly, but I'm hoping someone from Publicis will sit me down and explain it to me one day. Anyway, the part-platform, part-incubator, part-vc-vehicle has a new EMEA Managing Director. After a brief hiatus from the agency world, Marco Bertozzi takes up the helm at Publicis’ Vivaki. Bertozzi is the former head of digital at ZenithOptimedia and commercial director of Zed Media, and spent the last two years at TMP Worldwide. (Campaign)