Exchange Brief: Tagman Raises $1.3 Million; Adweek Talks Up Display; Digital Element Offers Hyperlocal Targeting

» Tagman the “universal tag company” raised $1.3 million in funding yesterday to expand its offering globally. Tagman is already working with a number high-profile ecommerce and agency clients (it recently inked a recent deal with Boden to track all of its online channels) as it seeks to rid the world of duplication. (TagMan Blog)

» Adweek published an extensive piece on the evolution of the exchange eco-system and the way it’s affecting display advertising. It is a thorough overview of how the display market is moving more towards automated platforms and how data is being leveraged to deliver better performance. (Adweek)

» Digital Element, the geolocation targeting specialists, has officially launched NetAcuity Edge. The product aims to give UK advertisers a hyperlocal dataset to target against. The company says it can use its technology and insight to target a particular user down to the postcode. Adjug who has been using the product since September of last year says it is seeing a 50% improvement in response levels when the Digital Element technology is employed. (.Net Developer’s Journal)

Ciaran O'Kane

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

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