Exchange Brief: Tagman Raises $1.3 Million; Adweek Talks Up Display; Digital Element Offers Hyperlocal Targeting

» Tagman the “universal tag company” raised $1.3 million in funding yesterday to expand its offering globally. Tagman is already working with a number high-profile ecommerce and agency clients (it recently inked a recent deal with Boden to track all of its online channels) as it seeks to rid the world of duplication. (TagMan Blog)

» Adweek published an extensive piece on the evolution of the exchange eco-system and the way it’s affecting display advertising. It is a thorough overview of how the display market is moving more towards automated platforms and how data is being leveraged to deliver better performance. (Adweek)

» Digital Element, the geolocation targeting specialists, has officially launched NetAcuity Edge. The product aims to give UK advertisers a hyperlocal dataset to target against. The company says it can use its technology and insight to target a particular user down to the postcode. Adjug who has been using the product since September of last year says it is seeing a 50% improvement in response levels when the Digital Element technology is employed. (.Net Developer’s Journal)