UK performance-based agency enters the exchange marketplace

Rightmedia Exchange has announced that Global Digital Markets has joined its exchange. Based in London, the performance-based agency aims to maximise the performance of online campaigns for big brands and marketers.

London, Date: 3rd June 2009

Right Media (www.rightmedia.com), a Yahoo! company and creator of the Right Media Exchange, this week announces that recently launched Global Digital Markets will be using the Exchange at the core of its direct response trading business.

Global Digital Markets (www.globaldigitalmarkets.com) offers an impartial and transparent trading solution to advertisers and agencies and will use the Exchange to help them drive more effective performance based online advertising campaigns.

John Were, Operations Director at Global Digital Markets, comments: “We provide our clients with a viable and attractive alternative to other third party options, offering, as we do, all targeting and behavioural marketing possibilities. We joined the Right Media Exchange because of its breadth and depth and the fact it offers us instant scalability and roll out potential for our clients’ campaigns.”

“A key difficulty surrounding online campaigns has always been one of reach. While it has been possible to find pockets of online media that perform it has often been difficult to scale – the online advertising exchanges help overcome this.”

“The Exchange also enables us to source new international partners and inventory easily, helping overcome many of the barriers often associated with researching, identifying and buying overseas advertising space.”

Global Digital Markets represents one of a growing number of emerging businesses that are making the Right Media Exchange and technology central to their operations.

Denise Colella, VP International at Right Media, said: “Today’s media buying environment, driven by technology, is rapidly changing. Platforms are becoming increasingly important to delivering measurable and accountable performance campaigns. The wealth of companies moving on to the Exchange and offering it as a core part of their business is testament to this.”