Infectious joins the RightMedia Exchange

Infectious Media is now a member of the RightMedia Exchange. The digital agency aims to maximize campaign performance for its clients by buying media across the market-leading ad exchange.

London - Right Media (www.rightmedia.com), a Yahoo! company and creator of the Right Media Exchange, announces this month that independent digital media planning and buying agency, Infectious Media, has become the most recent agency to become a member of its Exchange.

Highlighted in NMA’s Top 100 Interactive Agencies 2008 as ‘the’ digital media agency ‘to watch’, Infectious represents a new breed of digital agency that is embracing emerging technologies, trading platforms and targeting techniques to drive more efficient campaigns for its clients.

It will use the Exchange to bring greater efficiencies across the whole online media buying process and execute data driven performance campaigns to achieve client ROI goals.

“We believe that exchanges are a critical component in the evolving infrastructural ecosystem. We’re building our agency and the way we work around these ‘new world’ platforms. This puts us in a better position to make intelligent buying decisions for our clients (in real time) and to drive much improved efficiency through display media. This is a very interesting and exciting time for agencies, advertisers and publishers alike, who will all benefit from greater market efficiencies. We’re delighted to be working with Right Media who have pioneered the exchange model, and is continuing to rapidly build liquidity in the UK and Europe” comments Andy Cocker, Founding Partner, Infectious Media.

Denise Colella, VP International at Right Media, comments: “The growing importance of technology and exchange platforms is dramatically changing the nature of buying online media. This is being recognised by forward thinking agencies like Infectious who are embracing the new opportunities emerging across the digital landscape.”