GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis

2 years ago

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced…

Adelaide Strengthens Team with Claire Browne as New Head of Research

2 years ago

Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional…

MINT annuncia le novità di MINT Academy

2 years ago

MINT, SaaS company internazionale leader nell’Advertising Resource Management (ARM), implementa l’offerta della sua divisione MINT Academy.  MINT Academy nasce con…

Ad Tech Investment & M&A: It’s Back

2 years ago

After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady…

TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute

2 years ago

On today’s news digest: TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s…

Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement

2 years ago

Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in…

Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks

2 years ago

Kevel, the API-first ad-serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of…

Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App

2 years ago

On today’s news digest: Skydance and Paramount Global Sign Definitive Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves…

VIOOH Announces New Board Chair Nick Parker, a Highly Regarded Figure of the OOH Industry

2 years ago

Today (July 9th, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced that after five years of…

Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians

2 years ago

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q2…