Parkdean Resorts & AUDIENCES are shortlisted for best Data-Driven Marketing campaign 2024 with Marketing Week

2 years ago

UK holiday park operator is nominated for accelerating activation using first-party data. Parkdean Resorts is thrilled to be shortlisted for…

ArcSpan and BeOp Announce Strategic Partnership to Enhance 0 and 1st Party Data Capabilities

2 years ago

ArcSpan, the next-generation publisher audience monetisation platform, and BeOp, the leader in conversational advertising solutions, are thrilled to announce a…

IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade

2 years ago

The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards…

Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation

2 years ago

On today’s news digest: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour…

AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

2 years ago

AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay…

Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final

2 years ago

On today’s news digest: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV…

Ford lanza una nueva campaña digital para sus ‘Ford Focus Days’ basada en Smart Targeting de Invibes

2 years ago

Durante los meses de junio y julio, Ford España ha lanzado una nueva campaña digital en formato in-feed con el…

Ford Launches New Digital Campaign for its ‘Ford Focus Days’ Based on Smart Targeting by Invibes

2 years ago

In June and July, Ford Spain has launched a new digital in-feed campaign format with the objective of reaching an…

Azerion Appoints Mark Taylor as New Head of CTV in the UK

2 years ago

Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark Taylor as its new…

The Retail Media Boom is Only the Beginning

2 years ago

The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail.…