DAIVID Research Reveals P&G Campaigns Dominate List of Most Emotionally Engaging Olympics Ads of All Time

2 years ago

A P&G campaign for the 2014 Winter Games that pays tribute to the role mums play in helping athletes achieve…

Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer

2 years ago

GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new…

Publisher Chat: The Impact of AI

2 years ago

As artificial intelligence (AI) continues to reshape industries worldwide, publishers face an array of challenges that threaten to redefine their…

IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe

2 years ago

IAB Europe, the leading European-level industry association for the digital advertising industry, has today (July 23rd, 2024) released the first…

Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets

2 years ago

On today’s news digest: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to…

Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers to Increase Spend on Contextual Real-Time Pricing

2 years ago

On today’s news digest: Netflix’s Ad-Supported Tier Grows 34%; US Spends $14.2 Billion on Amazon Prime Day; Southeast Asian Retailers…

Opti Digital Partners with Prohaska Consulting to Drive North America Expansion

2 years ago

Opti Digital, the European AdTech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This…

Azerion Appoints Roxanne Harley as Head of Growth UK

2 years ago

Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the promotion of Roxanne Harley to Head…

The Stack: Latest Industry Scrutiny from Regulators

2 years ago

This week on The Stack: Latest Industry Scrutiny from Regulators; Omnicom's Growth Declines in APAC; Today's MadTech Daily This week’s…

New research by DoubleVerify indicates UK is underperforming in Brand Suitability

2 years ago

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual…