Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers

2 years ago

Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered…

Prime Day Drives 1,000% Increase in Amazon Interest

2 years ago

Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the…

Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme

2 years ago

In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers…

UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab

2 years ago

On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab…

Piwik PRO Transforms Publisher Analytics with Fully Customisable Real-Time Dashboards

2 years ago

Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time…

Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses Sales Goal

2 years ago

On today’s news digest: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin…

The Stack: Google’s Cookie U-Turn; Latest Company Earnings

2 years ago

This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast …

Farah Golant Joins Seedtag Board of Directors

2 years ago

Seedtag, the global leader in contextual advertising, announced the appointment of Farah Golant to its board of directors.  Golant joins…

Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing

2 years ago

Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the newly…

The Cookie Lives, But the Pie Gets Smaller

2 years ago

First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving…