Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign…
Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced…
Online publishers can now easily activate Illuma’s suite of contextual-AI solutions through Amazon Publisher Services’ (APS) Connections Marketplace, providing access…
On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s…
The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the…
On today’s news digest: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on…
Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a seed-extension round led by Aperiam…
Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction…
EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (August 19th, 2024) announced…
On today’s news digest: Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on…