LoopMe & Cedara Partner to Tackle Carbon Emissions

3 weeks ago

LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon Intelligence Platform,…

LG Ad Solutions Appoints Mike Evans as SVP, Head of US Sales

4 weeks ago

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today (April 22nd, 2025) announced the appointment…

Digest: Google Ruling Signals Major Ad Tech Shake Up; Ofcom to Demand Stronger Child Protections from Social Platforms

4 weeks ago

In today’s digest, we cover the landmark antitrust ruling against Google, Ofcom’s upcoming child safety regulations, and Netflix’s plans to…

Taboola Expands UK Operations, Adds New Country Leadership to Support Further Growth

4 weeks ago

Taboola, a global leader in delivering performance at scale for advertisers, has announced recent growth in partnerships and new local…

The Stack: Tariff Exemptions and AI Shifts

4 weeks ago

This week has brought major developments in trade tensions and the AI landscape. In today’s MadTech Daily, we also cover…

The MadTech Sketch: How to Break Up Google

4 weeks ago

After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on…

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

4 weeks ago

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall…

Digest: Google Faces UK Lawsuit and Cease and Desist Order in Japan; OpenAI Developing its Own Social Network

4 weeks ago

In today’s digest, we cover Japan’s cease and desist order against Google plus a UK lawsuit against the tech giant…

How Partnerships Create More Authentic Brand Experiences in Gaming

1 month ago

Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media…

TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience

1 month ago

TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality…