LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

8 months ago

LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint…

Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK

8 months ago

Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home…

Digest: MidOcean Partners to Acquire GSTV; Zuckerberg Considered Spinning Off Instagram

8 months ago

In today’s Digest, we cover MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off Instagram amid antitrust…

LoopMe & Cedara Partner to Tackle Carbon Emissions

8 months ago

LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon Intelligence Platform,…

LG Ad Solutions Appoints Mike Evans as SVP, Head of US Sales

8 months ago

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today (April 22nd, 2025) announced the appointment…

Digest: Google Ruling Signals Major Ad Tech Shake Up; Ofcom to Demand Stronger Child Protections from Social Platforms

8 months ago

In today’s digest, we cover the landmark antitrust ruling against Google, Ofcom’s upcoming child safety regulations, and Netflix’s plans to…

Taboola Expands UK Operations, Adds New Country Leadership to Support Further Growth

8 months ago

Taboola, a global leader in delivering performance at scale for advertisers, has announced recent growth in partnerships and new local…

The Stack: Tariff Exemptions and AI Shifts

8 months ago

This week has brought major developments in trade tensions and the AI landscape. In today’s MadTech Daily, we also cover…

The MadTech Sketch: How to Break Up Google

8 months ago

After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on…

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

8 months ago

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall…