ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024

1 year ago

ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for…

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

1 year ago

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in…

How First-Party Data Is a Force for Reach and Scale

1 year ago

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding…

Seedtag Achieves 164% Increase in Advertising Performance with Dynamic Placement Optimisation

1 year ago

Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to…

Equativ Appoints Jonathan Haines as Managing Director for UK & Northern Europe

1 year ago

Equativ, the leading global independent ad platform, announces the appointment of Jonathan Haines as the new managing director for the UK…

Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer

1 year ago

Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing…

Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

1 year ago

Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the…

ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads Online; The Hague Bans Fossil Fuel Ads

1 year ago

Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads  ITV…

Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

1 year ago

Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership…

Haleon Selects PubMatic as Supply Optimisation Partner

1 year ago

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch…