DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

1 year ago

DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known…

LIBER8 & Mantis Partner to Launch the UK’s First Curated Digital Marketplace for Women’s Sport

1 year ago

Mantis, the leading provider of brand safety and contextual advertising solutions, has announced a strategic partnership with LIBER8, a specialist…

Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+

1 year ago

Today’s news: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+  UK…

From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend

1 year ago

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should…

Clinch Launches GenAI-Powered ‘Copilot’

1 year ago

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced…

Trump Border Ad Generates Most Intense Emotional Reaction of US Election so Far

1 year ago

An ad from Donald Trump’s campaign team criticising Presidential rival Kamala Harris for her immigration policies and her approach to…

Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

1 year ago

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled…

PubMatic Becomes the First Supply-Side Platform to Integrate with Digiseg

1 year ago

Digiseg, a leading audience data company, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future,…

Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers

1 year ago

Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a…

Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation

1 year ago

goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic…