Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube

1 year ago

Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and…

The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads

1 year ago

This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily  Things…

Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report

1 year ago

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today (September 26th,…

September Swing Sees Trump Ad Campaigns Attract More Attention & Positivity Than Presidential Rival Harris

1 year ago

Ads supporting Donald Trump’s Presidential bid are currently attracting more attention and more intense positive emotions than those supporting Kamala…

Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth

1 year ago

As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech…

“Most companies in retail media have hit some kind of ceiling,” Defining the Future of Commerce with Andreas Reiffen, Pentaleap

1 year ago

Retail media is emerging as a powerful tool for retailers and brands, transforming how they connect with consumers and generate…

URL Genius x impact.com: Commerce Creator Survey

1 year ago

Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key…

​​VideoHeroes Unveils Green Media Products (GMPs) for Brands & Agencies Powered by Scope3

1 year ago

Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for…

In Memoriam: Emma Kate Williams

1 year ago

Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, Hackney.…

ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC

1 year ago

Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC  The UK’s…