AdPlayer.Pro Digital Video Ad Tech Provider Launches its Prebid-Centered Outstream Video Submodule

1 year ago

AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers…

IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024

1 year ago

News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024;…

National World Partners with Mantis to Enhance Brand Safety & Contextual Offering

1 year ago

National World, one of the largest and most respected news publishers in the UK, home to national titles, has today…

Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase

1 year ago

News in brief: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme…

“The theft of publisher content is a real challenge”: Interview with Justine Roberts, Mumsnet

1 year ago

We chat with Justine Roberts CBE, CEO and founder of Mumsnet, to discuss the responsibility of independent publishers, aligning mission…

New Creepy Clown Campaign from Six Flags is the Scariest Ad of All Time, According to New AI Ranking by DAIVID

1 year ago

A chilling new Halloween 2024 ad from Six Flags featuring a creepy clown terrorising a group of housemates is the…

Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem

1 year ago

By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free…

Only 14% of UK Shoppers Plan to Spend in Holiday Sales

1 year ago

New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed…

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

1 year ago

Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and…

YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot

1 year ago

News in brief: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected…