Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

11 months ago

Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across…

Opti Digital Recognised as Google Certified Publishing Partner (GCPP)

11 months ago

Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing Partner…

RAAS LAB Expands Leadership Team with the Appointment of Laura Stephens as Head of Agency Sales UK

11 months ago

RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (April 28th, 2025)…

Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

11 months ago

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to…

Chrome’s Cookie Commotion: Is it Finally Over?

11 months ago

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion…

Verve & Audigent Bring Curation to Scaled Audiences Across In-App & CTV Channels

11 months ago

Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation,…

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

11 months ago

GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV…

Azerion UK, Mindshare & Differentology Measure ‘Media Mindsets’ When Audiences Are Most Receptive to Advertising

11 months ago

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the results were announced at Azerion…

The Stack: Ad Tech Faces Major Shake Up

11 months ago

Major tech companies are under intense scrutiny this week, with legal and regulatory developments unfolding. In today’s MadTech Daily, we…

MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation

11 months ago

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and…