In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to…
Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion…
Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation,…
GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV…
New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the results were announced at Azerion…
Major tech companies are under intense scrutiny this week, with legal and regulatory developments unfolding. In today’s MadTech Daily, we…
MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and…
DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (April 24th, 2025) announced it is deepening…
TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS…
The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a…