Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

8 months ago

Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across…

Opti Digital Recognised as Google Certified Publishing Partner (GCPP)

8 months ago

Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing Partner…

RAAS LAB Expands Leadership Team with the Appointment of Laura Stephens as Head of Agency Sales UK

8 months ago

RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (April 28th, 2025)…

Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership

8 months ago

In today’s Digest, we explore Yahoo’s interest in acquiring Google Chrome, ChatGPT’s new content partnership with The Washington Post to…

Chrome’s Cookie Commotion: Is it Finally Over?

8 months ago

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion…

Verve & Audigent Bring Curation to Scaled Audiences Across In-App & CTV Channels

8 months ago

Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation,…

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

8 months ago

GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV…

Azerion UK, Mindshare & Differentology Measure ‘Media Mindsets’ When Audiences Are Most Receptive to Advertising

8 months ago

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the results were announced at Azerion…

The Stack: Ad Tech Faces Major Shake Up

8 months ago

Major tech companies are under intense scrutiny this week, with legal and regulatory developments unfolding. In today’s MadTech Daily, we…

MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation

8 months ago

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and…