‘Seek to Replace Yourself’: AI Driving Innovation at AdTech Connect

1 year ago

The recent AdTech Connect event brought together industry experts to explore the fast-evolving role of generative AI (GenAI) in advertising…

The Stack: Ad Tech M&A is Back

1 year ago

This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily  It's been a…

‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta

1 year ago

We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can…

Reinventing the Crab: Is CTV just TV Again?

1 year ago

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a…

Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC

1 year ago

Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This…

Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X

1 year ago

News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.…

Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit

1 year ago

Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of…

Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK

1 year ago

Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how…

StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign Efficiency

1 year ago

StackAdapt, a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for…

“The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ

1 year ago

In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss…