Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic

1 year ago

News in brief: Walmart’s Ad Business Sees 28% Growth; Apple Starts Selling News Ads; X Partners with PubMatic  Walmart’s Ad…

Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member

1 year ago

Amplified Intelligence, the most trusted source for accurate attention measurement, today announces the appointment of industry stalwart, Barry Cupples as…

Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

1 year ago

Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today…

Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue

1 year ago

Pubstack, the leading Ad Management Platform, is thrilled to announce a strategic partnership with El Nacional, one of Spain's most…

Warner Brothers’ Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A

1 year ago

News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A  Warner Brothers’…

NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising

1 year ago

In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand…

The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards

1 year ago

Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu…

John Lewis Wins UK Christmas Ad Battle After “The Gifting Hour” Generates Most Intense Positive Emotions

1 year ago

John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness…

DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein

1 year ago

News in brief: DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein; AUS Social…

Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny

1 year ago

News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political…