StackAdapt Collaborates with Channel 4 to Unlock Broadcast Advertising Opportunities for UK Clients

1 year ago

StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to…

UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition

1 year ago

News in brief: UK Ad Spend to Grow 7.5% in 2024; Temu Leans into Faster Delivery; Walmart Completes VIZIO Acquisition …

Opti Digital Reports eCPM 36% Higher on Black Friday Compared to November Averages

1 year ago

Black Friday continues to dominate as a pivotal moment for both publishers and advertisers, driving significant opportunities across the digital…

Teleflora Festive Campaign “The Power Of Wishes” Is Most Emotionally Engaging Global Holiday Ad

1 year ago

A heartwarming campaign from floral delivery service Teleflora featuring a hospitalised boy and a magical snowman is the most emotionally…

EX.CO Partners with Scope3 to Reduce Carbon Emissions in Video Advertising

1 year ago

EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today (December 3rd, 2024) announced…

Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media

1 year ago

News in brief: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media  Brands Look…

Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS

1 year ago

News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit…

The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s

1 year ago

This week on The Stack:  The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily  This…

Content Ignite & The GoodNet Partner to Bring ESG Data to Publishers

1 year ago

Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has…

Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300%

1 year ago

It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or…