2025 Predictions: Innovation

1 year ago

As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial…

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

1 year ago

Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply chain of…

Axis & TriCoast Join Forces to Boost CTV Advertising

1 year ago

Axis, a global programmatic platform, is thrilled to announce a strategic partnership with TriCoast, a leader in connected TV (CTV)…

ABC Bourse Reports a 10% Increase in  Programmatic Revenues with Opti Digital’s Solution

1 year ago

Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership with ABC Bourse, one…

Nexxen & MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimisation Increases Lower Funnel Impact

1 year ago

MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep…

Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership

1 year ago

News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google…

Amplified Intelligence Appoints Anneliese Urquhart as CEO

1 year ago

Amplified Intelligence, the most trusted source for accurate attention measurement, today (December 10th, 2024) announces the appointment of Anneliese Urquhart…

Taboola Signs New Content Recommendations Deal with Future, Extending Partnership into 12th Year

1 year ago

Taboola, a global leader in powering recommendations for the open web, today (December 11th, 2025) announced the renewal of its…

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

1 year ago

Charlotte Powers, Head of Digital at Bountiful Cow, examines how brand safety in media is evolving. What can we expect…

DoubleVerify Launches Industry-Leading GenAI Protection

1 year ago

DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial…