Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

2 weeks ago

In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce…

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

2 weeks ago

LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate…

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

2 weeks ago

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to…

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

2 weeks ago

Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising…

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

2 weeks ago

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case,…

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

2 weeks ago

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to…

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

2 weeks ago

FirstPartyCapital, the leading investment fund into ad tech, martech, and digital media companies, has today (April 29th, 2025) announced the…

Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

2 weeks ago

Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across…

Opti Digital Recognised as Google Certified Publishing Partner (GCPP)

2 weeks ago

Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing Partner…

RAAS LAB Expands Leadership Team with the Appointment of Laura Stephens as Head of Agency Sales UK

3 weeks ago

RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (April 28th, 2025)…