Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

8 months ago

In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue…

Azerion UK Partners with AudienceProject to Offer Independent Audience Measurement for CTV & OLV Advertising

8 months ago

Digital advertising platform Azerion UK has entered a strategic partnership with cross-media measurement provider AudienceProject to bolster its omnichannel evaluation…

First-id & Implicit Combine the Strength of Médiamétrie’s Internet Panel with the Power of Deterministic Identifiers

8 months ago

Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their…

Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

8 months ago

In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce…

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

8 months ago

LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate…

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

8 months ago

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to…

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

8 months ago

Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising…

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

8 months ago

In today’s Digest, we cover the setting of a May hearing to discuss remedies in the Google ad tech case,…

New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall

8 months ago

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to…

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

8 months ago

FirstPartyCapital, the leading investment fund into ad tech, martech, and digital media companies, has today (April 29th, 2025) announced the…