WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms

1 year ago

News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms  WHSmith…

Equativ Unveils Maestro by Equativ

1 year ago

Equativ, a global independent ad tech company, today (January 22nd, 2025) announced major upgrades to its all-in-one curation platform, Equativ…

Sustainability Consultant Christina Wu Joins Impact Plus as International Customer Success Manager 

1 year ago

Impact Plus, a global pioneer in providing advertisers with solutions to evaluate and reduce the environmental impact of their online…

Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold

1 year ago

News in brief: Trump Signs TikTok Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of…

2025 Predictions: Open Web

1 year ago

What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions.  As the…

Adelaide Launches 2025 Outcomes Guide: Collection of Case Studies

1 year ago

Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive collection of…

Massi Mekla Joins xpln.ai as Country Manager France

1 year ago

XPLN.AI, a leader in measuring and optimising advertising attention, announced today (January 21st, 2025) the appointment of Massi Mekla as…

Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds

1 year ago

News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and…

TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard

1 year ago

News in brief: TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU…

Teads UK’s Insights Unveil: Food Forms a Key Part of Valentine’s Celebrations & Gift-Giving This Year

1 year ago

Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at…