DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?

1 year ago

Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement…

Taboola Renews Content Recommendations Deal with Reach PLC

1 year ago

Taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with Reach…

European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool

1 year ago

News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon…

OpenX Elevates Tyler Romasco to SVP, Global Publisher Development

1 year ago

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (January 28th, 2025) announced the promotion of Tyler…

helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screens

1 year ago

Today (January 28th, 2025), Brazilian media company, helloo, has announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH)…

New Programmatic DOOH Opportunities in Denmark in Collaboration with VIOOH

1 year ago

AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which…

Q4 in Ad Tech: M&A is So Back

1 year ago

In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024,…

Orisha ADgency Partners with Cedara to Drive Sustainability in DOOH Advertising and Retail Media

1 year ago

Orisha ADgency, a leading media agency in France specialising in digital out-of-home (DOOH) and digital point-of-sale advertising and part of…

Picnic Study Reveals Vo5 Achieved 4.9 Times More Consented Sessions with Quality Media Technology

1 year ago

Picnic, in collaboration with Zenith Global, has unveiled the results of a study that highlights the power of media quality…

Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok

1 year ago

News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for…