NFL Spot Leads The Way In Early Super Bowl Ad Ranking

1 year ago

The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle…

TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)

1 year ago

TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and…

Outbrain Completes the Acquisition of Teads

1 year ago

Outbrain Inc. today (February 4th, 2025) announced the closing of its acquisition of Teads, following receipt of all necessary regulatory…

LiveRamp Partners with Ocado Ads to Launch Audience+

1 year ago

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network…

Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking

1 year ago

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has released data showing that…

IPM Advertising Innovates Again by Becoming the First to Deploy First-id in Belgium!

1 year ago

In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation…

Yahoo DSP to Adopt IAB Tech Lab’s Standardised Data Transparency Labels

1 year ago

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels.…

Elon Musk Adds Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods

1 year ago

News in brief: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms…

Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan

1 year ago

News in brief: AUS Publishers Hit Google with Lawsuits; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC…

The Stack: Tables Turn for OpenAI; Sky News to Produce More Paid Content

1 year ago

This week on The Stack: Tables Turn for OpenAI; Sky News to Produce More Paid Content; Today’s MadTech Daily  The…