Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark…
News in brief: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active…
Adform, the most powerful and safe media buying platform built for game changers, today (February 5th, 2025) announces the appointment…
StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth…
Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading…
In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder…
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement…
The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle…
TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and…
Outbrain Inc. today (February 4th, 2025) announced the closing of its acquisition of Teads, following receipt of all necessary regulatory…