Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID Research

6 months ago

The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to…

Yahoo Academy is Back: Nominations for Class of 2025 Now Open

6 months ago

Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to empower the next generation…

ATS Singapore, London and Tokyo 2025: What to Expect

6 months ago

Our ATS events series is back for 2025, landing in three global hubs: Singapore, London, and Tokyo. Here’s what to…

Lift (European Digital Group) & Cedara Collaborate to Decarbonise Omnichannel Advertising

6 months ago

Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership…

Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes UK Subscription Prices

6 months ago

News in brief: Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes…

ArcSpan Enhances AMS Platform

6 months ago

ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration of premium audience…

The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves

6 months ago

This week on The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves; Today’s MadTech Daily  In some of the…

Stadium to Screen: The Accelerating Shift to Streaming for Live Sports

6 months ago

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a…

Nexta’s Michael Wamberg on How Marketers can Boost ROAS in Retail Media

6 months ago

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost…

Pubstack Unveils Server-Side Ad Management, Propelling Programmatic Advertising into a New Era of Optimised Performance

6 months ago

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for…