YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI

6 months ago

News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe…

Verve Hires Industry Veteran Grant Gudgel as New Senior VP of Marketing

6 months ago

Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in…

TripleLift Names Dave Helmreich as Chief Executive Officer

6 months ago

TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (February 12th, 2025) announced the…

Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon

6 months ago

Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who…

MOBKOI Drives Sustainability Forward with Cedara Partnership

6 months ago

MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify…

VIOOH Announces Ludovic Menard as New Chief Product Officer

6 months ago

Today, (February 12th, 2025) VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced Ludovic Menard as its new chief…

YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI

6 months ago

News in brief: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for…

goTom is Expanding: New Experts in Account Management, Customer Success & Marketing

6 months ago

This quarter, goTom welcomes two new team members: Tobias Keller joins as a customer success manager. With years of experience…

Kevel Announces Acquisition of Nexta

6 months ago

Kevel, the leading provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising…

ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad

6 months ago

News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super…