News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users …
In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa Chups in…
This week on The Stack: Latest Ad Tech Stats; Today’s MadTech Daily Out-of-home (OOH) revenue is on the rise, as…
Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer…
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase…
In this op-ed, Matt Farrington, president, trading & investment, APAC at Dentsu dives in to the state of retail media,…
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how…
News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President …
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th, 2025) announced the results…
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) announced the launch of…