Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer…
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase…
In this op-ed, Matt Farrington, president, trading & investment, APAC at Dentsu dives in to the state of retail media,…
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how…
News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President …
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th, 2025) announced the results…
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 18th, 2025) announced the launch of…
British holidaymakers will likely be watching their wallet this summer, with new readership data from Taboola showing many holidaymakers plan…
Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform,…
News in brief: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales…