Digest: Chaos in AI

5 months ago

In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist…

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

5 months ago

iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach…

Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising

5 months ago

Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated…

More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange

5 months ago

TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a new interface, revamped…

Driving Results: VIOOH & JCDecaux Mexico Elevate the Mazda CX-70 Launch Through Programmatic DOOH Campaign

5 months ago

Today, February 25th, 2025, JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the…

Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs

5 months ago

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta…

Unlocking the Potential of pDOOH: Why Creative Agencies Need to Step Up

5 months ago

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach…

Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier

5 months ago

News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users …

iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chups

5 months ago

In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa Chups in…

The Stack: Latest Ad Tech Stats

5 months ago

This week on The Stack: Latest Ad Tech Stats; Today’s MadTech Daily  Out-of-home (OOH) revenue is on the rise, as…