AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

11 months ago

AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising has announced its Q4 2024 results and outlined…

Taboola Expands Beyond Native Ads with Realize

11 months ago

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond…

How to Navigate the Perpetual Revolving Door of Measurement

12 months ago

Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how…

Digest: Chaos in AI

12 months ago

In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist…

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

12 months ago

iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach…

Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising

12 months ago

Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated…

More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange

12 months ago

TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a new interface, revamped…

Driving Results: VIOOH & JCDecaux Mexico Elevate the Mazda CX-70 Launch Through Programmatic DOOH Campaign

12 months ago

Today, February 25th, 2025, JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the…

Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs

12 months ago

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta…

Unlocking the Potential of pDOOH: Why Creative Agencies Need to Step Up

12 months ago

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach…