AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

1 year ago

AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising has announced its Q4 2024 results and outlined…

Taboola Expands Beyond Native Ads with Realize

1 year ago

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond…

How to Navigate the Perpetual Revolving Door of Measurement

1 year ago

Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how…

Digest: Chaos in AI

1 year ago

In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist…

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

1 year ago

iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach…

Bedrock Platform Announces Integration with Lumen to Bring Attention-Optimised Media Buying to Curated Advertising

1 year ago

Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated…

More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchange

1 year ago

TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a new interface, revamped…

Driving Results: VIOOH & JCDecaux Mexico Elevate the Mazda CX-70 Launch Through Programmatic DOOH Campaign

1 year ago

Today, February 25th, 2025, JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the…

Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs

1 year ago

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta…

Unlocking the Potential of pDOOH: Why Creative Agencies Need to Step Up

1 year ago

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach…