Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

1 year ago

Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform…

Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement

1 year ago

Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership…

The Stack: Streaming TV On a Roll?

1 year ago

This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus…

What Will Define the Future of Publishing?

1 year ago

How can the publishing industry overcome the myriad challenges it faces? Writer Avya Chaudhary takes a look... AI, big tech…

DoubleVerify to Acquire Rockerbox

1 year ago

DoubleVerify, a leading software platform for digital media measurement, data, and analytics,  announced that it has entered into an agreement…

Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

1 year ago

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider…

“Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ

1 year ago

We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power…

AdPlayer.Pro revela los resultados del cuarto trimestre de 2024 y la hoja de ruta para 2025

1 year ago

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas SaaS para publicidad en vídeo digital, ha anunciado sus resultados del cuarto trimestre…

Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox

1 year ago

In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires…

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management

1 year ago

Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing Pubstack ad…