Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies

11 months ago

Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform…

Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement

11 months ago

Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership…

The Stack: Streaming TV On a Roll?

11 months ago

This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus…

What Will Define the Future of Publishing?

11 months ago

How can the publishing industry overcome the myriad challenges it faces? Writer Avya Chaudhary takes a look... AI, big tech…

DoubleVerify to Acquire Rockerbox

11 months ago

DoubleVerify, a leading software platform for digital media measurement, data, and analytics,  announced that it has entered into an agreement…

Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

11 months ago

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider…

“Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ

11 months ago

We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power…

AdPlayer.Pro revela los resultados del cuarto trimestre de 2024 y la hoja de ruta para 2025

11 months ago

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas SaaS para publicidad en vídeo digital, ha anunciado sus resultados del cuarto trimestre…

Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox

11 months ago

In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires…

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management

11 months ago

Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing Pubstack ad…