Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

5 months ago

Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan…

Digest: T-Mobile Buys Blis; Google Urges US Gov Not to Force Breakup

5 months ago

Today's news digest looks at the latest industry acquisitions, Google urging the US Government not to force a breakup of…

Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising

5 months ago

We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on…

VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage Soar

5 months ago

In its annual year-end Rewind Report, which tallies video usage by client publishers and broadcasters, video solutions provider VideoElephant, which…

Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?

5 months ago

Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against…

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

5 months ago

A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the…

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

5 months ago

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the…

Adnami & Alma Media Expand Partnership in Finland

5 months ago

Adnami expands its partnership with Finnish publisher and media giant Alma Media, empowering advertisers with new solutions to capture audience…

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

5 months ago

Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership…

VIOOH & Turnadon Expand Programmatic DOOH Footprint in France

5 months ago

Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic…