As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But…
We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily…
Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading…
Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan…
Today's news digest looks at the latest industry acquisitions, Google urging the US Government not to force a breakup of…
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on…
In its annual year-end Rewind Report, which tallies video usage by client publishers and broadcasters, video solutions provider VideoElephant, which…
Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against…
A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the…
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the…