AI in Ad Tech: Promise, Hype, or Just Another Cash Grab?

9 months ago

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being…

Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

9 months ago

In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK…

Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth

9 months ago

Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key…

Invibes Advertising annonce deux nominations stratégiques pour accélérer sa croissance

9 months ago

Invibes Advertising (Invibes), société de technologie avancée spécialisée dans la publicité digitale, annonce la nomination de Stève Saleyron et Stéphane…

JWP Connatix Announces Industry Innovator & Leader, John Nardone, as Chief Executive Officer

9 months ago

JWP Connatix (JWPC), a leading video technology and monetisation platform, announced that John Nardone has joined the company as chief…

Zero-Party Data: How to Make it Work for You

9 months ago

With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to…

Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

9 months ago

Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology…

Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem

9 months ago

Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised…

AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

9 months ago

GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global…

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

9 months ago

Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver…