Digest: Apple Fined over iOS Data Consent Practices; BBC Decides Against Podcast Ads Plan

9 months ago

Today's digest looks at fines over data consent practices, xAI's acquisition of X, and BBC abandoning its plan to introduce…

Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads

9 months ago

A Mass Mutual ad starring NCAA basketball star Flau’jae Johnson, tennis champion Madison Keys, and World Cup winner Christen Press…

Labour’s Impact on UK Ad Tech: What has Changed So Far?

9 months ago

Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted?…

Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe

9 months ago

Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing…

The Stack: Major Advancements in AI

9 months ago

This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff…

Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

9 months ago

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…

Digest: Instagram Enhances Partnership Ads; ChatGPT’s Image Generator Gets an Upgrade

9 months ago

Today's Digest looks at Instagram's partnership ads, upgrades in the AI sector and IAB's report on agencies, brands, and publishers'…

Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights

9 months ago

Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with…

Opti Digital Launches Ad Manager Hub: The Next-Gen SaaS Platform for Publishers

9 months ago

Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a…

MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory

9 months ago

MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web…