Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe

4 months ago

Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing…

The Stack: Major Advancements in AI

4 months ago

This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff…

Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

4 months ago

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…

Digest: Instagram Enhances Partnership Ads; ChatGPT’s Image Generator Gets an Upgrade

4 months ago

Today's Digest looks at Instagram's partnership ads, upgrades in the AI sector and IAB's report on agencies, brands, and publishers'…

Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights

4 months ago

Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with…

Opti Digital Launches Ad Manager Hub: The Next-Gen SaaS Platform for Publishers

4 months ago

Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a…

MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory

4 months ago

MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web…

AI in Ad Tech: Promise, Hype, or Just Another Cash Grab?

4 months ago

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being…

Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

4 months ago

In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK…

Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth

4 months ago

Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key…